caret and stick is a PR company and IT services provider for startups in the Sydney startup scene. It works on a system of referrals and delayed payments to help promote startups in Sydney who have reached the stage in their lifecycle where they have something to say.

caret and stick provides a flexible strategic platform so that startups can

• speak to the press; we identify the right journalists in the right markets
• demonstrate their products to the right people, at the right shows, in the right way
• connect to other startups at the same pre-release stage of their lifecycle and help plan events, releases and target market impacting campaigns

caret and stick doesn’t advertise on the sides of buses. We’re not part of an angel funding group. Key to our success is our reliance on word of mouth advertising, and we succeed when participating companies promote the other members to their own staff and investors to raise awareness.

As part of the journalist community through an association with a number of Australian online and print publications, we provide the SydStart platform with access to a wider audience and the ability to really sing about what’s most important to them.

And when you outgrow us? We’ll provide a recommendation and introduction to a number of large PR companies who have taken some of the best known brands to market in Australia and the world.

But for now, if you’re a startup without thousands to spend on TV ads, let us provide some training in presentation skills, get your website up to scratch and assist with identity creation, UX consultancy and business technology hosting services.